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Driscoll's Berries

User Problems to Solve
  • Users had a hard time finding seasonal berry information

  • Users did not know where to buy berries

  • Recipes were hard to find

  • There was no sense of community.

How We Are Solving Them
  • Easily dividing up the home page into large, well-labeled sections with lifestyle imagery

  • Provide a large section devoted to recipes

  • Provide a large section encouraging users to connect with the company and each other.

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