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Celeste Larson
User Experience Designer & Researcher
Motif - Signup
Sign Up
Account Type
About You
Financial Objectives
Verify Your Identity
Terms & Conditions
Confirmation
Connect Your Bank
Bank Credentials
Transfer Funds
User Problems to Solve
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Users were uncomfortable providing personal information (especially Social Security Number)
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Users were overwhelmed by the signup process and abandoned without completing
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Users frequently abandoned when asked to provide banking information.
How We Are Solving Them
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Broke down the signup flow into manageable pieces
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Gave explanations of why we need the data and how we are securing it
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Allowed users to complete the signup without providing banking information.
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