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Motif - Signup

User Problems to Solve
  • Users were uncomfortable providing personal information (especially Social Security Number)

  • Users were overwhelmed by the signup process and abandoned without completing

  • Users frequently abandoned when asked to provide banking information.​

How We Are Solving Them
  • Broke down the signup flow into manageable pieces

  • Gave explanations of why we need the data and how we are securing it

  • Allowed users to complete the signup without providing banking information.

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