• The program was vastly unknown

• There was no easy way to get user’s address book, requiring user to copy and paste from one program to another

• There was no way to track the user's’ invitations and rewards.

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• Using an external API, we allow users to connect to their address books and social media contacts

• We provided a list of all referrals and their status

• We began putting internal ads across the site with a visual tie in linking to this new page.

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