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Motif - Refer a Friend

User Problems to Solve
  • The program was vastly unknown

  • There was no easy way to get user’s address book, requiring user to copy and paste from one program to another

  • There was no way to track the user's’ invitations and rewards.

How We Are Solving Them
  • Using an external API, we allow users to connect to their address books and social media contacts

  • We provided a list of all referrals and their status

  • We began putting internal ads across the site with a visual tie in linking to this new page.

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